How to Increase eCommerce Sales: 6 Social Media Strategies from the Experts
Building Your Brand
Before setting up shop, it’s important to build the foundation of your business, and a strong one at that. This is because each factor will play a vital role in helping your brand stand out from the rest and will contribute to your success.
1. Create a Unique Selling Point (USP)
First thing’s first, you need to know your Unique Selling Point, also known as USP, before starting your business. You must first ask yourselves:
- What sets you apart from other businesses?
- Why should customers choose you instead of any other brand that sells or offers similar services?
- How will you convince them?
To help you determine these details, you will need to capitalize on factors that help you stand out from everyone else. Consider the following:
- Cost: Establish competitive pricing to entice customers to choose your products over others
- Quality: To what standard or degree do you hold your products/services?
- Type of service: Identify the type of service your business offers and what sets you apart from your competition?
It’s important to note that despite all the questions laid out for you, this is one of the most challenging steps in establishing your business. If you are having trouble determining your USP, there is no problem with seeking a little help from your customers. Hearing what they have to say about your business and your products will actually drive you closer to pinpointing what your USP is. You can do so by checking your reviews or directly asking for customer feedback. Once you’ve got this down, you are sure to increase eCommerce sales.
2. Research and Get to Know Your Customers
After identifying your USP, you must next identify which audience is most likely to interact with your product. It is important to understand your customers on a deeper level as they are a vital character to your business’ success. After all, your ultimate goal is to provide them with products or services of top quality. This can be done through extensive research, such as surveys or determining their response to certain products and promotions.
Once you understand your audience and what they are looking for, you are one step closer to attracting loyal customers. This naturally converts to sales and the overall success of your business. However, if your brand garners no sales, then you are probably targeting the wrong market. That is why research is important , it allows you to pinpoint what causes these problems and encourages you to adjust accordingly. Determining the right way to market to your actual audience is bound to increase eCommerce sales.
3. Build Brand Awareness
Now that both your USP and target audience are set, you can now move onto building awareness for your brand. Specifically building brand awareness using social media.
Brand awareness is the degree to which a consumer recognizes a product by its name and brand. In other words, how familiar someone is with your business. Without this, it will be impossible for you to perform well because people will not buy from your brand if they are not aware of its existence. It is natural for consumers to want to buy from brands that they enjoy time and time again. If no proper brand awareness is set for your business, then customers would have a difficult time remembering who you are, what you offer, and the values you stand for. This, in turn, affects your sales. With that, building brand awareness is essential to increase eCommerce sales.
Social Media Marketing
Once you’ve fully established your brand, it is now time to get your brand out there. Marketing is a vital part of boosting sales for your eCommerce store, as is with any other business. Now that we have entered the digital age, social media marketing has become a bracket of marketing of equal importance.
Thanks to the different available platforms social media offers, your business can further establish your brand to the public. With the height of our present digital age, social media has risen to be one of the most essential tools for promoting one’s business. As everyone owns their social media accounts, this gives businesses a better chance to network and monitor their consumers and potential buyers, since social media caters to a broader audience.
While Instagram may be more commonly known as a social media platform for beautiful photos and creative shots, this medium now also offers eCommerce businesses options to sell their products. In fact, a lot of businesses have already set up their own accounts, if not fully transitioned to Instagram entirely.
Establishing an Instagram account for your eCommerce store is easy. Simply create a profile, and set it to a professional account. This grants you access to premium features such as advertising, analytics and shopping posts. There is even an option to link it to your Facebook page.
Make sure to set your profile to public so that non-followers can find you, and view and interact with your page. Don’t forget to allow comments and messages, as this enables you to interact and build rapport with your customers. After setting up, you can now start selling your products and grow your eCommerce on Instagram.
Instagram now offers new features like stories, IGTV, Instagram Live, Shopping and Reels, each one you can utilize to your own advantage. Your viewers can easily shop through your feed by clicking the product featured on the post, redirecting them to your website.
This is also available in the stories section, where viewers can click on a link to either your profile or the website itself. Purchasing products via DM is also available, and is sometimes a much more preferred method of buying for customers.
Similar to Instagram, you can also build your own eCommerce profile for Facebook. However, since this will not be for personal use, it will have to be set up as a business page instead.
On your page, you can fill it up with the necessary information such as the link to your eCommerce website, a short description of your business and products, store address (if applicable), your business contact number, and business email. Once those are all set, you can post accordingly, much like Instagram.
You will be able to post photos of your products which provide an option for your customers to be redirected and buy them straight from your eCommerce store. You even have the option of boosting your posts on Facebook, so you can reach a wider audience. In addition, customers may also opt to make any inquiries or purchases directly on your Facebook page. This platform can also serve as official announcements for promotions, sale dates, or events related to your business.
6. Live Streaming
Live streaming has also become a popular and effective way to sell products via social media. It can be likened to seeing a vendor openly promote a product in a public place by calling the attention of customers and passers-by. However, it is slightly different as you will be watching the vendor through your screen, as she holds the product in front of the camera while highlighting its different features.
There are many benefits to live streaming and is an effective way to increase eCommerce sales for your eCommerce store because it promotes a sense of urgency for your customers to get the product before someone else does. Since it is done live, a lot of other people are watching alongside them and are probably thinking the same thing. This, in turn, helps boost sales.
Starting a live stream is easy, and can be done within a few clicks, but varies depending on your chosen platform (available on Instagram, Facebook, and Tiktok).
Instagram: You can start your live stream on Instagram by heading over to your stories section and selecting “Live.” Simply start the video and you’re good to go.
Facebook: You will need to go to your homepage and onto the “Create Post” section. The menu below should have a “Live Video” option where you can start your live stream.
TikTok: To be able to go live on TikTok you are required to at least be 16 years old and have 1,000 followers or more. However, once these criteria are met, going live is simple. All you have to do is click the create icon (+) on the bottom centre of the main page and select “Live” beside the record option.
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